the Fans First Way

We obsess over the fan experience and how to make it better. For every decision, we ask, “Is this the best for the fan?” We imagine the best possible fan experience and work backwards. We know that every game is someone’s first game and every interaction, whether online or in-person, is an opportunity to create a fan.

We entertain and provide enjoyment at every touch point for our fans. We map the moments as well as listen carefully and respond creatively to make our fans feel special.

We make decisions that are guided by our clear vision for the future. We believe we are always in the first inning and focused on long term fans over short term profits.

We believe normal gets normal results. We run from what is typical and always look to be different and stand out. We are constantly looking for ways to innovate for our fans.

We work our idea muscle daily and invest time in ideas to solve problems for our fans and to entertain in new ways. We believe in experimenting constantly to keep the experience fresh for our fans. These ventures will often be messy to begin with, but we persevere because the vision for the fans is greater in the end.

Leaders are never done learning. We learn fast by doing and by continual research from outside of our industry. We are passionate about learning from the greats to become greater.

How we do anything is how we do everything. The small details make a big difference. We look at every detail and ask “does this add to the fan experience or does it take away from it?” We always seek to be proud of anything we create for our fans. Nothing is ever “just fine.”

We simplify everything. We do a few things, but we do them extremely well. Our time and efforts are spent on the main things that impact the fan experience the most when our focus is clear. We move fast and have a bias toward action.

We always look to out think and not outspend and to use our unique resources, people, ideas, and assets before spending money. We always have a start up mentality and understand that constraints foster creativity.

We push for a standard of excellend with evewrything we do. Leaders continually raise the bar and drive their teams to deliver the highest quality product and experience for the fans.

We continuously look for ways to add value, root our friction for our fans and make the experience better and different. We never settle for “this is how we used to do it.” Our show, experience, and brand will never be finished or perfect. It’s the pursuit to be the greatest that makes us great.

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